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Even in Beer There Are Compromises to Be Made!
Your perfect beer is the perfect blend of barley, hops, yeast and water. Light beer is the result of compromise.
Anheuser-Busch InBev is betting that American beer consumers will compromise and make Bud Light Next, a zero-carbon beer, a winner. Interestingly, it still has a lot of calories. The conclusion for this bet is that part of the beer consumers are interested in reducing calorie intake by cutting down on carbohydrates. At 4% alcohol (ABV) the effort is a bit confusing. After 130 repetitions and a decade, Anheuser-Busch believes they have achieved purity by reducing the carbohydrates in their new beers.
“Bud Light Next is the next generation light beer for the next generation of beer drinkers,” said Andy Goeler, vice president of marketing for Bud Light. The question is: Do consumers focus only on low-carb or low-calorie sources of calories? Low or no carbohydrates are just one part of achieving a low-calorie goal.
The motivation to drink beer in the “light” (low-carb) or “non-alcoholic” category is mostly motivated by the problem of fasting. No matter what we eat, weight management is a function of alcohol, carbohydrates and calories from desserts / cheeses / processed meats, etc. Carbohydrates and alcohol contain most of the calories in beer. For example, Weight Watchers’ approach to weight management is to limit calories, and the Atkins Diet method is to limit carbohydrates in particular. Choose it as powdered sugar or alcohol.
“Consumers today have a choice of low-calorie, low-carbohydrate products, this is another entry to have something that reaches zero-carbohydrate,” Goeler said. “It’s a huge consumer trend that we see across many consumer industries.” Per Calories.info, “Alcoholic beverages made from fermented grains, beer contains calories from both alcohol and carbohydrates.”
Sources of starch / carbohydrates are thought to be bread, potatoes, rice, barley, fruit and pasta. Especially when fermented, the starch is converted into sugar for yeast to form alcohol. High-calorie foods such as butter, peanuts, candy, cheese, processed meats, fats and raw sugars.
Try to keep it simple, think this way: “Carbohydrates usually refer to foods that are rich in starch or sugar. Carbohydrates are always calories (4 per gram), but calories do not necessarily represent carbohydrates.” In the article – “Calories vs. Carbohydrates.” Diffen.com. Diffen LLC.
But has the beer market become too segmented? Choosing a beer based on carbohydrates, calories, or alcohol can be challenging because the calories in beer are affected by many factors, such as style. And style defines the carbohydrates, sugars, alcohols and proteins in beer. All of this makes the beer taste and smell delicious. Note: The sugar remaining in beer after fermentation can be about 75%.
The lowest calorie beer so far is Bud Select 55, which has fifty-five calories, 2.5% ABV and 1.9 carbohydrates. (At 1.9 grams contributes about 7 calories to the beer.) So why go Anheuser-Busch out with another beer that is high in alcohol, calories and protein, even without carbohydrates? It seems that the decision is based on market issues.
Leaf Nutrisystem conducted a survey asking beer consumers what they were looking for in beer. Taste (85%) is far beyond considering price and style when it comes to choosing a beer. Obviously, style determines taste. The three ingredients to a beer style that affect taste / flavor are: grain / malting, hops and yeast. This asks questions and comments:
If consumers are interested in the taste of beer and the grains affect the taste like avocado, then why does Anheuser-Busch dare to go into the “no” type of carbohydrate? Grains are a major contributor to the taste through grains. If cereals are an important consideration in carbohydrate and beer flavor profile, why play so hard with the grain bill (a major contributor to carbohydrates) and not affect calories too much?
Reducing carbohydrates will reduce the calories in beer. However, one gram of carbohydrate adds four calories to a beer, and one gram of alcohol turns into 6.9 calories. If one is trying to consume fewer calories in their beer while placing special emphasis on oral taste / feeling, it seems the only action is to ‘coordinate’ the recipe to juggle calories through carbohydrates and alcohol.
Former Beverage CEO Wade Souza comments Kora About why light beer gets bad rap. “Generally, these light beers lack the taste of fully developed beer and have a weak taste. The taste of rice and other additives in the production process lightens the calories, reduces the body and alcohol, but also the taste. The beer is lightly brewed so that it does not have a bitter or crunchy taste, both of which can add to the complexity of the beer. Low calorie.
If most people are only interested in the calories in their beer and have no taste and smell, then it must be a matter of diet. Calories in beer are derived from the specification of calories in carbohydrates (mostly derived from the sugar released from grains in the grinding process) and calories calculated in alcohol (based on ABV). Then add them together and you have calories in the beer. You can get alcohol from grains when converted into wort and fermented using yeast. Carbohydrates are the body’s supply of sugar, and reducing carbohydrates will make beer less sugary and alcoholic – so light beer.
The wort is the result of the removal of sugar from the grain / barley. Not all the sugar in the wort is consumed by the yeast. All that remains is carbohydrates. The event adds to the taste and style of the beer, whether it be a light beer or a regular beer.
Calorie calculations in carbohydrates and in alcohol begin with the original gravity reading of the wort and the final gravity reading at the end of fermentation. From that point on, a formula is used to reach total calories. More easily, computer programs can be used to get calories from carbohydrates and alcohol / ABV. Nothing here involves magic or algorithms, simple math here.
The following shows how the preparation of beer recipes can influence the coordination between calories, alcohol and carbohydrates. I chose two light beer brands to compare to Bud Next. Note the adjustments made for each style.
Becks Premier Light
Calories – 64
Carbohydrates (g) – 3.9
Slightly strong dog head
Calories – 95
Carbohydrates (g) – 3.6
Next Bud Light Released in 2022
Calories – 80
Carbohydrates – Zero
According to Nielsen, the beer industry grew by 8.6% in 2020, representing $ 40 billion in revenue. The “light” category had revenue of $ 10.6 billion with 5% growth. This is important because the wine industry is trying to adjust to the changes with “lighter” wine production. Apparently, their focus is on the alcohol content, which still retains the flavor and aroma.
Travis Moore-Brewmaster, Anheuser-Busch comments on light beer in the Food and Wine article by Mike Pomranz: “Light beer is really hard to make with a consistent and repeatable flavor profile.” (Note here focuses on taste.) Moore continues. “All the beers we drink are subject to strict quality control to be a high-quality beer in a repeatable form … but Light American Lagers can not be tolerated due to their lighter body and delicious taste. Than. “
There is no arguing that light beer has a strong foothold in the beer market. Light and non-alcoholic beer is here to continue judging by the number of entrants in this category. To that end, many breweries are increasing their offerings. Effort is a delicious compromise between calories, alcohol, carbohydrates and taste. Even non-alcoholics are getting attention. The winner will be the one who gives the most intimacy, which is described as complete. Choices based primarily on carbohydrate and alcohol content may not be enough motivation to become a loyal consumer.
There is a place for light beers with customers buying for specific occasions. But the selection to light beers is measured relative to the standard breweries, gold, mouthfeel, flavor, aroma and alcohol.
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