How Much Does A Fashion Brand Director Make In Nyc How To Export Wholesale Merchandise To Africa

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How To Export Wholesale Merchandise To Africa

Wholesale exports to Africa require an understanding of the market needs you are selling, the ability to supply products at competitive prices, and the ability to deliver wholesale goods on time, efficiently and safely. To run a successful wholesale business that sells to African stores, you will need to ensure that you can handle each of the steps below.

Step # 1

Market research. You will want to know the taste of the customers who shop at the store where you will be selling. For example, if you are planning to sell a wholesale set to a store in Lagos, Nigeria, you will need to know which type suits your customers. In this case, since most Nigerian suits are worn by bankers, you will need to have a conservative suit by a well-known brand, such as Tahari, Jones New York or Calvin Klein. Or if you are selling to a store located in a mining town in South Africa, you will want to know what kind of clothes local miners are looking for.

In Africa, there are many sub-categories in the consumer market and it is important to be aware of them. Countries located in West and East Africa, such as Ghana, Kenya, Botswana and Uganda, are influenced by American and European fashion tastes and may have large populations that can afford designer brands. There is a strong market for used garments in Central African countries such as Gabon, Chad and Rwanda.

The basis is to assume that you are researching the price point at which the store can sell your clothes so you will know how much you can wholesale.

Step # 2

You will need a suitable source of wholesale goods for Africa. One mistake that wholesalers and exporters make when dealing with the continent is that they assume hot weather all year round. In fact, there are places like in South Africa where winters or rapid fluctuations in temperature from day to night.

Step # 3

To reach potential buyers, you will want to use online marketing tools such as Google Adwords, Yahoo Pay Per Click and Facebook Advertising, through which you can target your ads to specific countries and with Facebook to some demographics. You should also consider the use of African commercial and online publications such as Ghanaweb.com, Nigeriaworld.com, Saweb.co.za and other country and region specific media.

Step # 4

Establish relationships with experienced freight forwarders to ship products to Africa. There are many reputable companies like Express Air Freight, DBSchenker, Grandbelle and others that send orders every week and therefore can quote reasonable rates for your customers. Many shippers will send orders on a collection basis, which means the recipient can pay for shipping when she receives the order. The benefit of this is that the customer knows that she will only pay for the actual shipping costs and can distribute her total payment for her wholesale purchase.

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