How Much Does It Cost To Launch A Fashion Line The Story Behind Integrity Toys’ Fashion Royalty Line

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The Story Behind Integrity Toys’ Fashion Royalty Line

Integrity Toys is a company in the market today that produces a wide range of trendy toys. The available collections are reminiscent of haute couture, glamorous Hollywood, golden age and other modern fashion styles. Most of the dolls are connected into balls and each has its own luxurious wardrobe. Integrity Toys then hired Jason Wu as an independent toy designer when he was 16 years old. Jason Wu later created an Integrity Toy collection called Fashion Royalty, and he was later named Creative Director of Integrity Toys a year later.

The story behind the Fashion Royalty line is about competition between two major cosmetics companies that are fighting for market share in the European market and ultimately dominating the world. Their world at the time was increasingly competitive with the entrances of third-largest companies ready to complicate the competition. So Royalty fashion collectors will be introduced to “W” (owned by Veronique Perrin), “V” (created by Baroness Agnes Von Weiss) and Missima Cosmetics (headed by Natalie Fatale).

For doll collectors who are interested in fashion and creativity, the characters of Fashion Royalty will inspire you. Famous characters of this line are Veronique Perrin, Vanessa Perrin, Adele Makeda, Isha, Luchia Z., Baroness Agnes Von Weiss, Kyori Sato, Natalia Fatale, Eugenia Perrin Frost, Darius Reid, Pierre DeVries and Francisco Leon. Jason Wu’s Royalty collection was first unveiled at the International Mannequin Fair in February 2001 in New York City. Every year there is an exciting new look for almost every character with new wardrobes in the range. The accessory that should be part of all collectors is a portfolio of story cards, of which only 1,000 are produced.

In 2009, the Future Perfect Collection was introduced with an exciting new feature. The doll’s body comes with a “manual speaking system” where the hands can be removed to make changing the wardrobe easier. They also come with extra arms that are fitted with accessories. In 2010, Integrity Toys launched the Foundation Dazzle Collection, showcasing trendy and 60s fashion for W Cosmetics’ new fashion advertising campaign. The modern look of this collection reminds collectors of the original inspiration for these dolls, Gene Marshall.

Jason Wu’s Fashion Royalty collector will never stop being excited when new lines and paints are introduced every year. Each year, there is also a limited set of 180 to a thousand cartoons made for a single character or design. So collectors of the series will surely appreciate the exclusivity and rarity of some of the cartoon models, perhaps after a decade.

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