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History of Skincare Part 19: The Great Depression, 1930-1939
Everything changed abruptly in 1929 when the stock market crashed. Many rich people became poor overnight and many poor people became poor. While shock was felt throughout the Western world, the United States was suffering from the effects of depression. City tents and huts have sprung up in the center of the city, stretches of bread, and many people have been forced to leave their homes in search of work. Even those with insurance work are forced to fasten their belts. Lack of money and uncertain time make people very careful about what they have. Public exaggeration is rapidly falling out of fashion, even among the rich. The display of wealth is seen as vague in the light of the massive poverty that has plagued the nation. However, skin care is still at the top of many people’s minds. In fact, by 1930, the cosmetics industry was the fourth largest industry in the country.
While many women have to adjust their beauty habits, they are still trying to achieve the look that is popular with their favorite movie stars. The greatness remains in even though it was more closed than it was in the 1920s. Thick cream makeup is popular with eyeliner, lipstick and red. While eye makeup is still heavily applied, however, it is cut from the predominant “monster” eyes of the previous decade. Instead of lip-smacking lips, actresses and ordinary women prefer plain lipstick. In fact, the lipstick now has a soft pink as well as vibrant red color that was very popular in the 20s. While Max Factor remains a favorite of female Hollywood stars, there are now several manufacturers to choose from such as Lancôme, Elizabeth Arden and Revlon.
Make skin care products in depressed state
To increase sales failure, manufacturers have released a series of updates for their beauty products. Blush comes in both cream and powder forms. Lipstick has a wider range of colors. Elsa Schiaparelli was the first to launch a clear lip balm near the beginning of the decade. She named her signature light pink “Schiap” after herself. By the end of the decade, women could buy lip balms and their nails in matching shades. Cheap shampoos and conditioners continue to be top sellers, with Palmolive and Ivory leading the way in laundry packages.
Despite the low cost of basic soaps and cleansers, many women choose to save money by having their own skin care and anti-aging products. Fashion magazines often publish recipes for cold creams and tonics that can be made from home-made ingredients. For example, cold creams can basically contain ingredients such as beeswax, mineral oil, water and borax. Skin tonics formulas vary greatly and can range from everything from milk and lemon juice to sugar and witch-hazel. Tonics aim to open pores and revitalize the skin. Most acidic or acidic ingredients as well as essential oils that serve as fragrances or perfumes.
Daily skin care regimen
Although multi-stage skin care will not be marketed and sold until the 1960s, most women follow a daily beauty routine that requires a variety of different products. Whether you are rich or poor, most women use cold creams to cleanse their face. Although soap is widely used, it is considered too severe for delicate skin of the face and is generally intended for cleansing the rest of the body. Cold creams are oil-based and can remove dust and dirt without drying out the skin. The woman will apply a thin layer of cream and wipe it off with a soft cloth.
Cleansing can be carried out by applying tonics, lotions and creams. Face creams are often used as an anti-aging mask and usually contain a lot of oil or oils. It is thought that when fat is absorbed by the skin, it will fill in wrinkles, leading to smoother and younger looking skin. Once their skin is thoroughly cleansed, revitalized, moisturized and treated, women apply a thick cream that will form the basis of their makeup.
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