How Much Money Does The Average Ecommerce Fashion Site Make Increase Your Website Conversion – 7 Killer Tips

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Increase Your Website Conversion – 7 Killer Tips

The secret to increase website conversions is testing. Trying out one option, calculating the results, and comparing it to another option, called split testing, has been the time tested, proven way to increase your website conversion.

But one thing often not mentioned is that you can start from a higher level of conversion just by doing some basic things. Why reinvent the wheel? Try these seven quick and proven website conversion tips before you start spending a lot of time and money split testing your website. If you’re not already doing them, these techniques that will increase your website conversion rates almost instantly:

1. Brand Recognition & Trust Through Logos

Your logo is the symbol of your company on the internet. A high quality, well made logo can convey your company values at a glance, and instantly increase a visitor’s trust in your website. A solid logo can also create brand recognition among your customers. Think of Nike’s famous ‘swoosh’, or Coke’s curly letters – two logos that would be recognized in virtually every corner of the globe.

2. Your Headline Says it All

Editors pour countless hours of time into perfecting the headline of a news story that will grab a reader’s attention instantly. Don’t think that just because you are publishing online, you don’t need to pay as much attention to your headlines. In fact, because of the easier availability of distractions (read: other sites), it becomes vital to craft your headline in a manner that will draw attention, without sounding like marketing hype.

3. Use Incentives & Contests to Draw Visitors

The internet is a numbers game. The more unique visitors you have, the higher your chances of converting them into loyal paying customers. One of the best way to instantly increase visitors to your site is to run an incentive or a contest. There is nothing people love more than a heavy discount, or a freebie. Through in something like free shipping, a contest that promises an attractive reward, or a snappy accessory, and you will see your website traffic sore.

4. Customer Service Builds Brand Loyalty

The one thing that separates successful companies from the also-rans is a staunch, unwavering commitment to customer service. Respond to your customers’ queries in a timely fashion, and go out of your way to placate them. The rewards, in the form of lasting customer loyalty, will be well worth it. The easiest way to ensure customer service is with a dedicated support desk.

5. Have a Return Policy, and Make it Clear & Prominent

Online retail giants such as Zappos were able to billion dollar companies on the basis of attractive return policies. If you want to increase website conversions, a return policy is a must. Don’t just stick it in some corner; make it clear and prominent. The increase in trust in your website will far outweigh any potential refund requests.

6. Use Color Effectively

Colors make us feel different emotions and moods. Black can be brooding and dull, or classy and mysterious. Yellow feels bright and spunky, and red seems vivacious and full of life. The color choices you use on your website can have a huge impact on your website conversions. Experiment with the colors regularly until you reach your desired conversion rate.

7. Include a Toll Free Phone Number

Scammers and fly-by-night operators rarely, if ever, include their telephone number on their website. A phone number – preferably a toll free 800 number – placed prominently, can build immediate trust between you and your customer. Toll free numbers are relatively cheap and easy to get. Don’t hesitate to spend some money on one, if you are interested in increasing your website conversion rate.

There you have it: seven solid, proven tips to increase website conversions. Starting with these already proven steps will give you a more meaningful starting point for increasing your website conversion. Now start working and get a head start on converting more of your website visitors.

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