How Much Would You Make Being A Fashion Media Person Authors: Is It Worth Putting Time and Money Into Media Releases?

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Authors: Is It Worth Putting Time and Money Into Media Releases?

As an author, you are likely looking for as much visibility for you and your book as possible. There are countless ways to achieve your results. One is with aka press releases, media releases.

However, many authors never consider adding media releases to their marketing mix.

If you do not use the power of media release in your market, you may miss out on many opportunities.

Pay against free

There are many ways to maximize your efforts. There are free services that you can distribute, but their possibilities may be minimal.

There are many paid services that will make you more attractive but if you have the budget this may not be the way to go.

With the start of my last book, I got great results from PRWeb. My releases are collected by thousands of stores. However, it is worth it for the service.

This can be a costly endeavor for anyone with a budget, but reaching out can be worth reconsidering your budget constraints.

What is the value of your time?

The first thing to determine is how much your time is worth. If you have more time than money, distributing your releases manually may be your best bet.

However, if you have the budget, using a service that gets your release on the news network is a good option.

The fastest way to get your media out on the wire is to use a service like PRWeb. There are also industry-specific services that can put you in front of the right media in record time.

Google Quick Search will showcase services in various industries.

You can search almost any industry to see what is available.

Before reaching for payment for distribution, be diligent. Check with others in the industry to determine if the investment is worth it.

Local media

If you are planning to sign a local book, your local media may be the way to go.

Local media include:

• Daily newspaper

• Weekly publication

• Monthly Magazine

• Radio Stations

• TV

When sending media releases to local media, you need to send them on time. Weekends are usually not the best time to submit your information.

How to submit your release.

A few days ago you had to fax or snail your information. Nowadays, you can often post directly to media sites.

Avoid sending your press release in email bursts. The authors mistakenly believe that sending their press releases to the largest number of journalists and non-journalists alike is the best way to increase the likelihood that they will be “collected” by the media. This is not true.

It’s better to send to a smaller number of target people than to blow up some people who may care what you are doing.

You can also share to groups on social media sites like Facebook and LinkedIn. Twitter is another available source for posting information about your book.

Release writing

The main point is this; Media releases work and need to be part of your overall marketing plan.

Take the time to write a media release to get more visibility for your book.

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