How To Become A Creative Director Of A Fashion Brand Designer Salwar Kameez Suits by Indian Fashion Designer Anita Dongre

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Designer Salwar Kameez Suits by Indian Fashion Designer Anita Dongre

Salwar Kameez suits are a popular traditional dress in India and are created by almost all kinds of tailors to designers. One of the more popular designers for Traditional and Contemporary styles of Salwar suits is Anita Dongre. She is a popular designer who is a veteran of the Indian Fashion design industry and has been creating suits that cater to numerous tastes and styles.

Indian Designer Anita Dongre

Anita Dongre has been at the forefront of the Indian fashion scene for over 20 years. She has a reputation in the industry for her passion and creativity for design. Over many years, she has created dresses for award shows, global red carpets, international catwalks and the pages of many a glossies.

From pret to couture and traditional to contemporary, the designer makes clothes that reflect her distinctive styling. Her brands include Anita Dongre Timeless, Anita Dongre Inter-Pre’t and Grassroot. This Indian Designer is also a Creative Director for the brands AND and Global Desi.

Salwar Kameez Suits

Salwar suits for daily use are normally sold under the Inter-Pret brand by Anita Dongre and are made from premium cotton. The cuts are flattering and the detailing is usually in the form of a combination of prints and embroidery. The embroidered detailing is usually intricate and delicate, drawing from traditional Indian styles. The silhouette, while comfortable, is usually one that flatters the form of Indian Women. She really understands the functional and aesthetical elements that need to be combined in order to create a timeless garment.

The prints on the salwar kameez suits have recently seen the trend of being Digital prints. This is a technique that is like printing a picture on paper, but in this case the medium is fabric. The patterns and styles are limited only by the imagination of the designer. Anita Dongre explores many patterns and styles for her prints.

Inspirations for Salwar Kameez collections

In some of the more recent creations, Anita Dongre has been drawing inspiration from animals like Peacocks – both for creating print patterns and for embroidery patterns. Colours of the Salwar suits have been in pastel and neutral tones of whites, pinks, peaches and yellows.

Other than animals, she also draws inspiration from Geometric patterns and from nature related themes like Trees and Flowers. The inspiration for these prints are usually given life in the form of vibrant colours and patterns.

Whites and natural colours are also a big inspirational feature for Anita Dongre. She uses these colours in a manner that is elegant and regal in look.

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