How To Describe A Denim Outfit In A Fashion Show The History of Mustang Jeans

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The History of Mustang Jeans

Mustang is one of the most popular brands in the world and the largest manufacturer of custom-made jeans. The brand has an overall look and feel and also produces cotton and leather jackets, skirts and dresses, outerwear, underwear, shoes, accessories and perfumes. The Mustang design is loved and worn by many celebrities such as John Bon Jovi, Scorpions and Bjork.

The history of the brand began in 1932, when a factory was set up by Luis Hermann to produce uniforms for workers. However, post-war Germany was in ruins and no one was interested in the development of the textile industry. The brand’s new life began in 1949, when new owner Albert Zefranek decided to start making jeans. The decision was revolutionary because, until then, the yarn industry had been a waste of Americans. The first pair of jeans sewn by the Mustang was a picture of a custom-made pair of jeans made in the USA. The next step Zefranek took was to improve his production line. In 1953, he introduced the first jeans designed specifically for women, and in 1955 he experimented with jeans. 1958 was the year that the name of a new brand – Mustang – appeared. From now on, jeans are made from high quality American jeans in Germany.

In 1961, Albert Zefranek was the first to create stretch jeans. And he was in the right place at the right time for the late 60’s jeans era began. Jeans have become a symbol of a new generation and a new way of life. The Mustang brand advertising campaign presents a beautiful seminude in response to the successful march of the sexual revolution.

In 1980, Mustang jeans were able to withstand competition from American brands Levi’s and Wrangler in the domestic market. In addition, a quarter of production is from now on exports to Austria, Switzerland, the Netherlands, France and Scandinavia. The brand’s collection is divided into three themes: “Fashion”, “Basic” and “Modern Classic”. The Yuppies of the 80s put velvet jeans out of fashion, giving a remarkable stroke to the company, an important part that was focused on velvet production. However, this opportunity helped Albert Zefranek focus on classic custom jeans models. He started collaborating with Italian designers. And famous tailors began to show interest in custom yarns.

In 1990, Albert Zefranek Heiner’s son became the owner of the Mustang brand. He inherited it from his father and made the trademark more successful worldwide. Today, it is an international brand that produces 20,000 pairs of jeans a day and combines the classic with the most innovative in fashion. Mustang produces denim clothing for those who want to express their lifestyle and mood in their appearance. The company’s slogan “True style will never die” speaks for itself.

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