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Top 10 Tips for Choosing a Web Designer for Your Business Web Site
How to choose a web design company
Simple. You do your homework on them. Then you start asking questions and taking notes. There are many web designers available. You want to go with the best, because in fact your web designer is your partner. You want to choose a designer who takes your business seriously.
What questions do you ask?
There are many important questions to ask when choosing a web designer for your business website.
Creating your own website can be a daunting task. Choosing the best web design company for your business website is the most important decision. And if your company is like most small businesses, you probably do not have web design experience. Creating your website will take time and work. And working with a web designer is not an easy task. So choose the right website design company from the beginning and avoid overdoing it which can be costly and time consuming.
1. What kind of website experience do you have?
For starters, find out what kind of design experience your potential design company has. Do they have experience with content management systems like Joomla or Drupal? Do they have experience working with “raw” HTML? Has a web design company created a website similar to yours? Do they have relevant industry experience? If you want to sell products through your website and accept credit card payments, is the website design company you are considering having experience with electronic hosting?
2. Do you have a portfolio that I can check?
An experienced web design company will have a solid portfolio of websites they create for other clients. Ask for links to other websites that the design company has created and review each site. Do you like what you see? Does the website have a style that appeals to you?
3. Do you have references?
In addition to checking the website, please request customer references. Contact their clients and ask them about their experiences with web design companies. Are they happy with the results? Did they get what they paid for? How much did they pay? Will they guide them? How long does it take? What do they dislike about the company? How do companies respond when they have questions?
4. What is your value?
The most important step in pricing is to make sure that the potential design company outlines all the work-related pricing and puts it all in writing. Do not enter into an agreement unless all costs are clearly understood.
Ask them a little bit about how they handle payments. If they respond in a business and professional manner, that’s a good sign. If they come up with something out of the ordinary, then they have to re-think their position. This is a waiting issue. Get a written price before you start a project.
5. Do you have experience with search engine optimization?
Most small business owners do not have it in their budget to hire a separate marketing company to work on search engine optimization (SEO), so it is essential that your web designer has experience in SEO. A good designer will know that design and SEO go hand in hand. Website design for search engines using “clean” code that uses cascade style sheets is important in getting your content indexed in leading search engines like Google and Bing.
6. Do you have experience with social media marketing?
Many marketing companies know the first thing about social media marketing. These companies have been stuck in the past and are not as effective as they pretend to be. Make sure you work with a designer who knows how to set up a Facebook fan page for your business and design a personal Twitter profile. This is important because you will want your social media properties to be associated with your website design. Websites and social media pages should complement each other.
7. What is your process for designing or creating a website?
Are you sure you want to ask your potential web design company about the process they use? Do they design websites or do they create websites? Experienced internet experts should understand the difference between these two concepts. If they do not, they may not have the experience they claim. Website creation is a highly technical process while website design is a highly creative process. Many advertising companies specialize in website design that does not require any website development skills. At the same time, many companies design websites but source them from the creative side of the project. Find out first what works, if any, for the company you are considering.
8. How long does it take?
Perfection can be a huge obstacle in the world of high speed internet. Some designers can not compromise between quality and time to market needs. Test: See how long it takes until you receive a request.
9. What kind of support is provided after launching the website?
If your design company does not provide website maintenance, you may want to keep looking. The most reputable design company will provide “post-launch” maintenance for companies that do not have an in-house webmaster.
10. Which web hosting providers do you work with?
If your design company does not know the first name of the contact at their favorite web design company, it should raise a red flag. Most reputable web designers know not to choose web hosts simply because they are the most popular or because they offer the cheapest web hosting services. Well-known web design companies should know who to call and how to get results! Does your web designer work with a green hosting company? Eco-friendly web hosting is becoming increasingly popular for business websites looking to implement environmental policies.
Gaining little recognition on the W3 is difficult even in niche markets (especially in niche markets). You have less than 10 seconds to convince visitors to stay long enough to understand the quality of your service, your product or your message. Website players are overlooked on the overflow information. If they do not see what they want to see on your homepage or landing page, they will jump out. So making a statement about your corporate culture and core values of your business must happen in the blink of an eye. Visitors will not even see the “About Us” page if you do not make a good impression – within 10 seconds. So go green! A logo or banner announcing that you hire a green host makes an immediate statement about your online business. It says you care about the environment.
Do your homework when choosing a web design company.
A good designer is a creative person who has to think out of the box. Finding a good web designer is getting harder and harder. Good designers are being captured by big agencies and projects. They are overweight and often you do not know about them because they do not have the time (or need) to market themselves. Doing your homework and asking the right questions is important in deciding if they are suitable for the job.
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