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Impact of Social Media on Society
“Do you have Facebook?”
“Yes. But I do not think you can find me because there are too many people with names like me. Try searching with my last name as well.”
“Hey, are you celebrating a birthday in K-Box? I saw a photo on your Facebook.”
“Brother, I saw your comment on the YouTube video I posted on my blog. I’m glad you were also very emotional for ‘Dancing Peacock Man’.”
Social media, or “social media”, has almost become an integral part of our daily lives and has been discarded in recent years. It’s like other media like newspapers, radio and television, but it is more than just sharing information and ideas. Social media tools such as Twitter, Facebook, Flickr and Blogs have facilitated the creation and exchange of ideas faster and more widely than conventional media. The power of branding and management is shifting from corporations and institutions to individuals and communities. It is no longer on the 5Cs (for example, condos, credit cards and cars) that Singaporeans once said. Today it is about brand new Cs: innovation, communication, connectivity, creation (new ideas and products), community (common interests), collaboration and (game change of) competition.
In January 2010, InSites Consulting conducted an online survey of 2,884 users from more than 14 countries between the ages of 18 and 55 on social media. More than 90% of the participants know at least 1 social networking site and 72% of the participants are members of at least 1 social network. On average, people have about 195 friends and they log in to social networking sites twice a day. However, 55% of users do not have access to their social networking sites at work. In the past, not many adults were able to make more than 500 friends, but with social media, even a child or teen can get to know more than 500 people in a few days with the click of a mouse. Social media evaluates the traditional definition of “friend”, which means trust, support, corresponding values, and so on. Even though we know more and more people, we cannot build strong relationships with all the people we meet in our own time. Limited. Therefore, there are future social trends of people with wider social circles but weaker relationships (people we do not know well but who provide us with useful information and ideas).
Social media also influences people’s shopping habits. Digital Influence Group reports that 91% of people say consumer reviews are the number one help in making a purchase decision, and 87% trust a friend’s recommendation on a review. It is three times more likely to trust a friend’s opinion around an ad for a purchase decision. One-on-one conversations influence 200 TV commercials. With the widespread use of social media, there is a lot of information related to it, from the most-watched YouTube video on “Unarmed Piano Player Wins ‘China’s Got Talent'” to Suicide-Assisted Web Sites. For example, a New Jersey college student who committed suicide after a video of him having sex with another man was posted online. So does using social media make us better or worse as a society?
Positive effects of social media
In addition to the opportunity to get to know more people in a quick and easy way, social media also helps teens with limited social or physical mobility to build and maintain relationships with their friends and family. Children who study abroad can still maintain meaningful relationships with their parents. To expand, there is brief evidence of positive results from these technologies.
In 2008, President-elect Obama won the election by effectively using social media to reach millions of viewers or voters. The Obama campaign has created and distributed a wide range of content and messages on email, SMS, social media platforms and their websites. Obama and his campaign team fully understand the basic social need that everyone shares – the need to be “who we are.” Therefore, the campaign sends the message “because it’s about you” and chooses the right media format to connect with individuals, call for action and create a community for social mobilization. They encourage people to share their voices, organize party discussions at home, and hold personal campaign meetings. It really changed the political message.
The Obama campaign has made 5 million “friends” on more than 15 social networks (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos that have been viewed more than 80 million times. At its peak, their website MyBarackObama.com had 8.5 million monthly visitors and generated 400,000 blog posts. To ensure that their content was discovered by humans, the Obama campaign spent $ 3.5 million on Google searches in October alone, $ 600,000 on Advertising.com, $ 467,000 on Facebook in 2008, etc. . Obama’s Twitter account currently has nearly 6 million followers. .
In 2010, after the earthquake in Haiti, many official communication networks collapsed. The whole world cannot capture the full picture of the situation there. To facilitate the sharing of information and create a lack of information, social media has come a long way in reporting information about the affected areas, what has happened and what needs help. Tweets from many people provided an interesting overview of the events taking place from the earthquake. The BBC covered the event by combining tweets from the work of its correspondent Matthew Price in Port-au-Prince on the ground. The Guardian live blog also uses social media, along with information from other news organizations, to report on rescue missions.
It has been two years since CNN officially launched iReport as part of its website where people can upload video material with contact information. During the Haitian crisis, CNN published a number of social media materials, but not all of them were verified. The editorial staff will review the report from the citizen journalist and label it as unverified content. On Facebook, a group called “Earthquake Haiti” was formed to show support and share the latest news and updates. It has more than 14,000 members and some users have even appealed for help to the injured Haitians in the group. Using email, Twitter and social media such as Facebook, thousands of volunteers as part of the Ushahidi project were able to map reports submitted by people from Haiti.
The most impressive part of the influence of social media on Haiti is the charitable SMS donations that have reached more than $ 10 million for the victims in Haiti. People interested in helping victims are encouraged to tweet and spread their support using various social media platforms. Global Philanthropy Group has also launched a campaign to get rich people and celebrities like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to give to UNICEF. Aid worker, Saundra Schimmelpfennig, allowed tips from other aid workers and donors to post on her blog about choosing which charity to support. At the same time, donors are asking questions on Twitter, Facebook and blogs about donations and approvals from their favorite philanthropists. After each crisis, social media for social causes has become a more effective way to spread the word.
Negative effects of social media
It always has two parts of each coin. Social media is just a tool or means for people to use. It is still up to the user how to use this tool (as a knife can help you cut food or hurt others). The Pew Research Center’s Internet & American Life project and Elon University’s Imagining the Internet Center studied the “future of online society” from a diverse and diverse group of respondents to a participatory online survey. And 895 critics. The negative effects shown by the respondents include the time spent on the Internet stealing time from important face-to-face relationships. The Internet promotes mostly shallow communication; The act of using the internet to participate in social connections reveals personal information. The Internet allows people to do things on their own by limiting exposure to new ideas. And the internet is being used to cause intolerance.
Some respondents also pointed out that there will be the development of some new psychological and medical symptoms that will be “changes in depression caused by lack of quality communication” and “New World Society”. . The term “social media” has begun to trick users into believing they are social animals. Spending a few hours using Farmville, for example, chatting with friends at the same time does not turn into a social skill. People rely on technology and forget how to socialize in a face-to-face context. An individual’s online personality can be completely different from his or her offline character, causing confusion when the two personalities meet. It is clear to date online when this couple first meets face to face. Their written series does not clearly show the characters in their real life. It is tempting for people to type something that others want to hear rather than tell the truth.
In addition to “friendship”, social media creators and users also reset the term “privacy” on the Internet. The challenge in data privacy is sharing data while protecting personally identifiable information. Almost all information posted on social media is permanent. Whenever someone posts a picture or video on a website, it becomes a virus. When a user deletes a video from his or her social network, someone may have already saved it and then posted it on another site, such as YouTube. People post photos and video files on social media indiscriminately and the file may reappear at worst. In 2008, a video of an ACJC student group swearing at a schoolgirl at her birthday party was released, and another SCDF recruitment video was “welcomed” (flushed with water and shoe polish) to the station. Extinguish fires in the production area. Its way online.
In the corporate world, HR managers can go to Facebook or MySpace to find out the true colors of candidates, especially when job seekers do not set their profile private. The research found that almost half of employers rejected a potential employee after finding alleged material on their Facebook page. Some employers also check candidates’ online details on Facebook to see if they are lying about their qualifications. Today, the younger generation has a complete disregard for their privacy, opening the door to predators or followers.
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