How To Make A Runway Stage For A Fashion Show The Evolution of Bras in Pop Culture

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The Evolution of Bras in Pop Culture

It seems like women have been wearing bras since the early hours of the morning, which is an extra help they provide, but this is not true. Although the first flax bra was discovered in a medieval castle more than 600 years ago, the first real bra, as we know it, was invented in 1859 by Henry Lesher, but this is only a prototype and not Which is not removed.

Original bra

Around 1930, a woman named Mary Phelps Jacob created the first bra worn by women (Source: “The History of the Bra,” LulaLu Blog). In dressing for the evening, she noticed that her dress did not match the color or style with the bra. Which was the underwear that was customary at the time. Two silk scarves and a pink ribbon for the shoulders, she came up with the first bra without realizing it. When all the girlfriends showed interest in this innovation, she started her own business. It is not clear whether she sold the rights to Maidenform, a popular lingerie manufacturer, but the company made the first bra with a cup now made with a back bra. In the 1930s to protect the breasts of female athletes.

Moving to Lingerie

Bras remained simple in terms of style until the 60s and 70s occurred when the transition to Look for more functional bras that have started to take over in the US. The mid-1960s brought the introduction of the first Breast Wonderbra, the brainchild of Canadian designer Louse Poirier. This came shortly after the trend was turning to more and more natural beauty, which is popular among the growing female movement.

French designers in the 70s took the idea of ​​bras as a step forward and introduced themselves on the runway as a fashion accessory. The only place to find sexy underwear until then is in the red light district of Paris, where ruffled underwear has a wide range of functions (Source: “The Bra: An Uplifting Tale,” BBC) . Now with fashion models wearing sports bras along with their belts and panties, bras have become affordable for the popular women. The first sports bra for women who love to exercise was released in 1977 (Source: “History of the Bra,” Women’s Health Magazine).

Sexual embrace

Once thought of as just a breast augmentation system, the bra began to take on a whole new look as a sex symbol, largely driven by Madonna’s Blond Ambition tour, which inspired her to wear a bra-like outfit. Cones and minimal. This is a change from a decade ago when bras were thought to be a symbol of an oppressive lifestyle. The model took center stage in a bra and pushed up, revealing the devastation of trying to sell underwear and lingerie with a completely new audience in mind at the moment: Men. The idea is that if a lingerie company can attract men, then those men will go out and buy bras and other essentials. And so the “Hello Boys” campaign by Wonderbra starring model Eva Herzigova in the mid-90s created chaos.

Today, bras continue to celebrate women’s sexuality, defined by the main influence of companies such as Victoria’s Secret, which not only sells lingerie, but also shows all the new fashions on the runway every year.

Source:

“History of bras” LulaLu Blog, http://blog.lulalu.com/2013/09/18/the-history-of-the-bra/

“Bras: The Amazing Tale” BBC, http://www.bbc.com/culture/story/20150220-the-bra-an-uplifting-tale

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