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How Are Mobile Applications Helping Businesses Get An Edge?
The industry is moving mobile to strengthen its position in the market with improved brand awareness, increasing the bottom line.
High returns are turning more businesses towards mobile as well as lower investments in mobile apps that help them trade better, deliver winning results and boost revenue. This race of mobile app development has led businesses to create dedicated business applications that help enhance the services they provide and attract customers around the world.
According to Gartner research, “in 2017, mobile application development needs will exceed the ability of mobile application developers in IT to develop applications.”
Take a look at how the five industries are reaping the great benefits of embracing mobile apps:
(1) Health care
The potential for M-health adoption is high in the healthcare industry to make services faster and cheaper than ever before.
It is making the inventory management of hospitals and pharmacies more airy. Giving omnichannel access to patient data makes treatment easier. Top-up on patients with remote testing, electronic prescription and telephone treatment services. Managing health records is easier with digitalization. Clinical communication is made faster with instant messaging or in-app phone calls. Healthcare education and training becomes mobile and can be provided anywhere.
With this, patient safety and participation can reach new heights with better access to care and reduced health care fraud.
(2) Travel and tourism
Gone are the days when lost people used maps, compasses, guidebooks, or bizarre printed objects, and hired agents to plan and travel to better places. The mobile app has completely changed the scenario.
85% of people use mobile apps to plan their trips during leisure time.
With the advent of mobile apps, travelers do not have to search for flyers, brochures, or guidebooks, or end the hassle of queuing with online booking, hotel reservations, tourist attractions, destination and location details. Sell food. Easily locate travel destinations with mobile GPS services and online payments enhance user travel experience and increase engagement.
Moreover, it is a powerful weapon for travel agents to attract customers, sell better travel packages and launch marketing campaigns to increase market visibility.
(3) Banking and Finance
Mobile applications have become the dominant interface of the future of the banking and financial industry. The first mobile strategy has become another way to boost customer engagement, improve customer acquisition and increase retention.
According to a study, 2 billion people will use mobile banking in 2019.
It is a sign that investments have changed and more and more customers are putting banks on mobile apps to track transactions and spend through an easy-to-use and secure interface, which means that half of banking and finance customers will love it. More digital services.
Almost all financial institutions enjoy creating mobile applications to increase customer engagement, gather customer awareness through visual data, enhance capacity and speed up work.
The fashion industry has taken a turn, providing easy access to fashion clothing, accessories, shops and more to customers. Mobile app term everywhere. Mobile phones in the hands of customers reduce the need to move to a clothing store or try on clothes with the latest technological innovations.
Customers receive the latest information on new arrivals, browse offline inventory, view product descriptions at all times and quickly check out. The M-commerce network also makes it easy for customers to locate clothing stores and get directions to the store.
More than that, managing a store becomes a normal boat ride. The store can check the stock on hand without wasting time searching for items on the shelves. Also, be forewarned of low stock items, inform the owner of the low inventory and do not run out of stock.
Layers of interaction have been added to print and media advertising to revive the way customers navigate the business, read content and access information.
With mobile apps, customers who are not interested in reading market collateral will hear what the business is offering by engaging with audio, video or multimedia content. In addition, knowing customer responses to business advertising is easier to track and manage than print and media advertising, which helps in data-driven purchasing decisions.
Mobile DNA is deeply woven into all kinds of businesses, no matter what industry they belong to. In order to promote branding, add value to customers, better connect with customers and increase business profits. Jump on a mobile device. Does your business have a mobile app? If not here’s a new product just for you!
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