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Online Email Newsletter Preparation Service – Constant Contact Product Review
Constant Contact is a popular entry-level web service for creating, distributing and managing email newsletters. It is optimized for non-tech users who want a quick and easy answer for low to medium volume email advertising. More than 200,000 small businesses, associations, nonprofits and real estate agents are said to be using their online services.
While there is no free “hiccup”, the service meets market demand. I have found Constant Contact to be an acceptable answer for small organizations that lack in-house technical resources but want to use low-cost email marketing to promote their products or services.
Constant Contact provides easy-to-use tools for creating attractive email newsletters, managing email lists and resolving distribution issues (compliance with spam rules, pop-ups, unsubscribes and filters). It also provides monitoring and reporting tools for evaluating results. In addition, they have added the ability to set up auto-reply messages for newsletter sign-ups. And of course, you can also schedule a series of emails to a section of your contact base in the form of an autoresponder.
Constant Contact recently added two optional updates – the ability to conduct online surveys (with results analysis) and event management. So if you are looking for feedback from your customers and prospects, you can now do the survey as part of your monthly email newsletter. Want to organize a product or service workshop? Now everything – broadcasting events, registering emails to attendees, etc. – Can be achieved using constant communication. If you have ever created and managed an event, you know how powerful this can is.
If you are familiar with the features and functionality of any word processor, you can use Constant Contact for your email campaigns. They have many sample tutorials, guides and “step-by-step” screens that ensure that anyone can create an email masterpiece. Email fragments can contain one or more links to landing pages on your website or even a PayPal button for direct purchase.
Constant Contact makes it easy to sign up for their services. They offer a free sixty day trial without a credit card (for up to one hundred email contacts), the price is attractive (starting at just $ 15 per month for up to 500 email contacts but no Limit on the number of emails that can be sent (sent every month) There is no software for purchase or installation and no long-term contract is required.
However, as with any network-based interactive service, fixed communication is only recommended for those with a DSL network or wired internet. Otherwise you may have a frustrating experience, it may take a while for your newsletter to be edited to appear on the Internet browser screen.
The bulletin creation process itself is simple. It involves modifying your choice of various newsletter templates with your own content and images. Constant Contact has worked hard to make this process easier. In addition to modifying the whole look (font background color).
Caution words here. There are some differences. Sometimes what you want does not happen. For example, I found that font actions and gaps sometimes resulted in unusable results. Even if there is an “Undo” button, you may need to disable the bulletin editing function and then re-enable it to eliminate unwanted results. So it pays to “save” your work often when you go with it. But if you know a little HTML, you can open a “code” window and usually resolve these incidents quickly.
Here is a tip – copy any text organized in word processor or copy from a website to Microsoft Notepad before inserting it into a static content bulletin template. This will delete profile codes that could affect your bulletin display.
I especially like the ability to import their list. Constant Contact provides a downloadable tool for easily importing selected contacts from Microsoft Outlook. Other lists can be imported in .csv, .txt and .xml formats. And your list can be categorized for targeted email campaigns.
A registration form or newsletter button is automatically generated for you. All you have to do is copy its basic HTML into one or more pages on your site to publish your newsletter to visitors. Obviously, you will get more subscribers if you offer an incentive such as a free report or a discount to sign up for your free newsletter.
But Constant Contact is more than just sending a newsletter. It also allows you to organize email advertising campaigns. For example, you can modify their model to advertise special seasonal events or product announcements. These can then be sent to the destination section of your email list along with embedded coupons or links to offers.
All in all, Constant Contact gets a “two thumbs up” for an affordable and hassle-free solution for sending small amounts of email (up to a thousand or more contacts). Ease of use, wide range of functions, various templates and useful learning resources make constant communication a great answer for small businesses and real estate professionals. With constant communication, you can quickly and easily launch professional newsletters and other email campaigns without the hassle of learning curve or breaking your wallet.
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