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Do Authors Need a Blog? Selling Books by Blogging
I have heard many people in the publishing industry say, “Every writer must have a blog,” but is blogging really effective? Every author has to decide for themselves, but first it is important to understand what a blog is and how to use it effectively.
A blog is a short version of the term “blog”. It is usually an online journal or diary for the public to read. Businesses use blogs to share information about their products, new products in their market and other information related to their industry. Blogging is similar for writers who want to connect with book readers as products and readers as customers who want the product – at least they should after reading your blog.
Blogging is a great marketing strategy for writers because it is a way for them to tell their stories, tell about their books, share information, things that interest readers and ultimately make people buy. Their books. Whether writing fiction or non-fiction, most writers are telling a story, and blogging is just another way to tell a story about you, the author, in a more personal way that will make readers like you and want to. Listen. More of what you have to say.
Having a blog does not mean just posting at any time. As a writer, you want to have a strategy for your blog post. Ultimately, your goal is to sell your book to your potential readers. Make sure your post reflects that strategy. If you are writing a romantic novel, it does not make sense to post about your interest in gardening unless you can link it to your book, for example, if your heroine is Cecilia and she is a gardener in With your book, you can be creative and showcase Cecilia gardening tips.
Here are some tips to make your blog more effective so it will engage your readers:
- There are interesting headlines.
- Keep the content short – just a few paragraphs – one chapter a day from your book can be too long, so please share it on some posts – those who remember on the internet have a short attention span.
- Post a selection from your book.
- Write about why you wrote your book – tell a background story.
- Provide reviews of future books or ideas you are working on.
- Check out products that readers are interested in – If you write historical novels, check out historical novels or other historical films. If you write about nature outside activities such as hiking, then write a review of nature hiking trails, the best kayaking spots or the latest equipment to install.
- Sharing information about your industry or genre – many readers want to be writers, so let’s talk about writing, publishing and book marketing – is helpful to anyone asking for help (for a reason).
- Provides a slightly controversial perspective.
- Ask your readers for their opinions on what you post. Ask them for advice. Asking for feedback tells your readers that you want to know what they have to say and that you are interested in understanding your customers. Respond to comments written by people. Remember that many people consider writers to be famous. They will be glad you took the time to write them back. The more feedback you get, the more people will want to comment. Don’t worry about negative feedback – you can control what comments appear on your site, but a little controversy can also help.
- Ask your readers what topics they want you to post about. Ask them for ideas for future books or write an article and ask for feedback.
- Link to another site and change the link. Find authors who write on similar topics or similar categories. Interview them or check each other’s books. Links will help your search engine optimization and you will have more links to your site to attract more readers.
- Advertise your blog. Just putting a blog on your site will not get people to your blog. Advertise it through your email list. Join social media sites like Facebook and Twitter where you can promote your blog.
- Avoid trying to sell directly. No one likes a salesperson who is motivated. Share information and make people curious about your ideas, ideas and writing. People like to do business with people they know and like. The more they know and like you, the more they will want to buy your book.
- Beyond the written word. Include photos in your blog to attract more visuals. You can also add audio and video to your blog. Take turns playing with or switching to different types of blog posts.
- Automate your blog so everything you post goes to your social media site. Ping.fm is a great website that allows you to go through posts.
- Listed in the blog list so that anyone searching for information or topics you are writing about can find you.
- Follow authors and other people in the blogging industry and post comments on those blogs – your site will be included so people will follow you back to your site.
- Post on average three or more blogs a week so you always have new content and readers keep interested.
Blogging can be a fun and complementary way to promote your book, engage with readers, test ideas for future books, and learn a lot about how to market your book to engage readers. Eventually you will not know if blogging works for you unless you try it.
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