How Will The Fashion Industry Look Like In The Future ZARA Franchise: Invest in Your Future

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ZARA Franchise: Invest in Your Future

When we look at the current market scenario where jobs are scarce due to the economic downturn, there are big reasons for concern. Therefore, it is very important that we plan our future thoroughly. For a middle class person like me, it is a dream to own a business and ZARA Franchise gives you that rare opportunity. It is a business model that offers high returns on low to medium investment. ZARA is a world-renowned and well-known brand. The opportunity to connect with the ZARA Franchise will give you insights and insights into the thriving and lucrative industry of clothing retail.

The ZARA Franchise was founded by Amancio Ortega and Rosalía Mera in A Coruña, Galicia, Spain in 1975. However, it was opened with despair and as a last resort when wholesalers canceled a large order in which all of Ortega’s capital was invested. Therefore, he decided to sell his own goods and open the first ZARA store. The first store also showed off the low prices of popular brand looks, and it proved to be very successful.

As the ZARA Franchise gained popularity, Ortega began expanding its global brand in 1980 and entered the United States in 1989. ZARA is owned by parent company Inditex group, which owns companies such as Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius, and Uterqüe. As of January 31, 2012, ZARA has more than 1631 stores around 82 countries and more than 42 stores in the United States. With US contribution small at the moment to the $ 2.5 billion profit posted by Inditex, the growth opportunities of the ZARA Franchise in the US are enormous, with ZARA planning to open more stores in major cities. All of the United States, the future of the brand is looking very bright.

ZARA’s business model is based on the motto “High fashion at an affordable price”. ZARA store sells both men’s and women’s clothing and is divided into lower and upper garments, footwear accessories and cosmetics. ZARA has a low price for smart clothes. It takes two weeks for ZARA to develop and launch products in their store. ZARA Franchise launches more than 10,000 different designs per year, which is higher than the industry average. ZARA has more than 200 designers who design new products, remember current trends. They also take into account the feedback received from various store managers from around the world and therefore have to keep the likes and dislikes of consumers and design their products according to their needs. They are produced in small batches per product with a wide variety.

The only other factor in the ZARA Franchise business model is that it is a vertical combination retailer unlike other clothing retailers. This gives them strong control over all aspects of production, such as the supply chain, its design, production and distribution. This makes businesses more efficient as they are not sourced from various processes. ZARA also boasts of “oral marketing”, believing that if the product is good, it will sell. Window displays also play an important role in product promotion.

ZARA offers their exclusive access to full corporate services such as human resources, training and free shipping. They also allow stores to return up to 10% of the purchased goods, which is higher than many other brands. The ZARA Franchise usually operates at the end of the first year and if there is any debt on the initial cost, it will be repaid at the end of the third year. All you have to do is contact the corporate office and depending on the city where you live you can apply for ZARA franchise.

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