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Scene Queen and Alternative Modeling Trends Growing
Take a look at any major metropolitan school and you’ll likely find a lot of similarities in fashion style. The biggest trend in fashion and music throughout the decade was emo, a general term for the individual fashion styles of emo, punk and the scene. Emo also has its musical counterpart, emo-style indie rock, screamo and techno-rock preferred by most of the genre.
Hot pants, skinny jeans and heavy make-up are very popular with teenagers from pre-teens through to and after college. As the age increases, sexuality is included in emo and related styles. However, emo has been controversial at best, with claims of a strong reliance on depression, suicide, and self-mutilation as visual concepts in makeup and clothing fashion.
The scene, often regarded as an emo spin-off, has become a greater influence on young people, with emo stereotypes being deliberately avoided to focus instead on the innocence and playful definitions of youth. Black dyed hair and an all-black wardrobe have been replaced by loud, bright colors. The clothes are deliberately clashing and youthful accessories draw attention, such as candy bracelets and light-up pacifics.
The whole point of emo, and especially the scene, has attracted attention. Therefore, young people are more inclined towards the type of sport, an age level they want to be and the attention it provides. With social media reaching hundreds of millions of potential friends, personal profiles on MySpace, Bebo and LiveJournal blogs have become a beacon of personal style for aspiring scene kids (“scene kids” is the most popular title for those who follow scene fashion. ; “scenes” have also been used a lot online).
Since this cultural development that hit social media networks since 2006, a new type of modeling has become equally popular. Sign in queen of the scene, a professional or amateur female model who follows the fashion trends of the visual/emo style and has a following in online social networks. Most of the models are young or in their early twenties and come from diverse backgrounds and geographic locations. These models are idolized for their sense of style and overall beauty. Many queens of the scene are alternative models who model for clothing and accessory lines.
Christian Koch of the London Evening Standard discussed the trend of scene kids and their impact on commerce, citing “scene kids” as a movement to embrace kawaii, Japanese for “cute”. (1). The queens of the scene usually adorn themselves with cute and youthful fashion items like bows, sweet bracelets, simple hair bands, star body art and hearts and small and simple icon patches. Models usually keep their real hair short, but model in long colored hair extensions and vice versa. Make-up is natural except for the eyes, where false eyelashes and heavy, colorful make-up are essential.
Scene queens in particular create a unique look, such as the braided hairstyle, which is said to have been popularized by scene queen Kiki Kannibal. (2). These unique looks are displayed in photos and YouTube videos posted by the model or a promotion company. Models also provide tutorials and how-to videos explaining how to achieve a unique look. As such, models have exploited the sharing aspect of social media to their advantage, enhancing their personal branding and allowing anyone to replicate it.
Google’s Trends Tool shows a three-fold increase in search volume for terms like “hair look” from 2007 to 2009, and Google’s Keyword Tool shows 1.5 million searches per month since February 2010. “hair scene” is searched for. (3). The results of these searches often produce tutorials and photo shows that make the queens of the scene famous. The emergence of global interest in the scene on websites such as BuzzNet, where Audrey Kitching is a reporter, has created a series of international fashion websites and portals.
Rising stars in the scene models and children of the scene in general, as well as the queen elite of the scene, can be found mainly on the following social network and blog sites:
- my space
- Polyvore (clothing)
Famous Scene Queens
- Audrey Kitching
- Kiki Cannibal
- Dakota Rose
- Hannah Beth
- Dani Gore
- Brittany Kramer
- Suicidal Zui
- Jack Vanek
- Jeffree Star
- Rachel Reed
- Miss Mosh
- Jenn Curbstomp
Being the “queen of the celebrity scene” is characterized by the number of views you have on video sites like YouTube and how many friends you have on social media like MySpace and Bebo.
Typically, models choose a name from internet polls from the early years of the social network that gave you a “punk rock” or “emo” name, which was usually a random combination of a trendy first name and last name. The background was often filled with emotion, such as angst or illness.
The queens of the scene represent a growing interest in alternative modeling, models that do not have the body style, hair and makeup trends, facial features or even plastic surgery that are common to mainstream models. As the fashion industry and related industries begin to pick up on this social and consumer interest, we will see more internet models become mainstream. Currently, these models, who boast a fan base of thousands of random internet users, are looking ahead to what could be a bright future.
(1) London Evening Standard: http://www.thisislondon.co.uk/lifestyle/article-23796498-crazy-for-cute-the-latest-teenage-craze.do
(2) Related Content: http://www.associatedcontent.com/article/2051161/hottest_scene_hair_coontails.html?cat=69
(3) Google, Inc.
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