Name The Five Ways Foreign-Made Fashion Merchandise Can Be Purchased How to Pump Up the Action to Generate Sales in Your Business

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How to Pump Up the Action to Generate Sales in Your Business

As we all clearly know, the current economic conditions are very bad and although we don’t have all the answers, we know that going head-to-head is not the solution.

As a business strategist and executive coach I also know that smart players thrive in times like these. Below are some great tips from The Results Company that focus on the importance of increasing your marketing and sales to turn things around for your business. Here are some basic steps to complete the activity and keep the sales funnel flowing:

1) Tighten up your sales processes

There are some very simple changes you can make that can keep your sales looking a little better and prevent them from falling through the cracks.

For starters, when a prospect calls for information, treat it as a serious sales call – because it’s not just a request for information, it’s someone who wants to buy!

Simply sending a brochure or a website link is not the right way to lead a potential sale. What is required in The Results Corporation’s expertise is “an elite team of sales-hungry, trained ‘green bears’ who ensure that every possible (ethical) avenue is properly and consistently covered – to make that sale shut off.”

2) Keep your finger on the pulse of the business

It is also important to monitor what is happening in your company. Business owners often fall into the trap of ignoring the bad stuff – but there’s absolutely no way to do this. These can be:

Customer inquiries cannot be resolved

misspelled letters and emails

sales people who are just not at work

…because all of the above is losing you significant market share.

3) Mass or boutique marketing?

Boutique marketing means targeting the companies you want to work with. The Results company takes the example of American advertising guru David Ogilvy, who came to the UK completely unknown and founded a legendary advertising empire. He posted a list of five blue-chip businesses he wanted as clients – which included Shell and Rolls-Royce – on his bathroom mirror with at least one initiative a day to bring one of those companies one step closer. appoint him.

The rest is history: he secured all five!

By segmenting your market into small – boutique – numbers of prospects, you can bring great energy and focus, entirely on them. Be as imaginative as you can to find ways to create dialogue with them.

4) Communicate

Fed Ex delivers a package to 5 decision makers – thereby encouraging a dialogue with them. The point is that, in today’s challenging climate, very few companies go ‘above and beyond’ to achieve the desired ultimate reward.

5) Put your best foot forward

Apply what The Results Corporation calls a ‘shoe leather’ marketing approach. This tactic means talking to groups in your target market and offering them an incentive. One of their clients, a chiropractor, offered to give members of a local gym a neck check – and over the next four years that resulted in 25 new clients worth $4,000 in sales revenue.

Almost no one is going to make the effort, so if you can push yourself for the right reasons, you’re a few steps closer to winning that prize. My advice is to follow these key actions and run an energetic campaign that will boost your morale and bottom line.

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