Next Time Were Going To Win The Old Fashioned Way Why Business Cards Are Useful To Musicians

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Why Business Cards Are Useful To Musicians

Why Musicians Should Use Business Cards

Business cards, we all had them. Some of us swear by them, while others say “no” and leave them. No matter what type you are, I’m sure someone has given you one at some point. And you’re probably thinking, “what am I supposed to do with this?” Or maybe you’re like “sweetie, I’ll call you right away.” Anyway, that’s what you might think. You may have thought, “wow this person really comes prepared.” I seriously doubt you’re thinking, “heh, look at this guy, what a dinosaur, still using business cards.”

In this article, we’ll look at a few things you can do with business cards to stand out in the sea of ​​musicians out there, and why business cards for musicians are still used today.

Tangibility

Well, it’s interesting that in 2018 we’re still talking about them. I mean we have hover boards, flying cars, self-lacing shoes, and time travel should be a thing of the past. Sorry, Marty, we’re not there yet.

As the world becomes increasingly digital with things like SoundCloud, Spotify and Facebook, it can feel like business cards for musicians are a bit outdated. But are they really? Well, we’re human, so it’s natural that we like human contact. Submitting something that is relevant to someone else has a much higher impact on social media than a ‘like’ or ‘follow’. In 2016, paper books increased by 7 percent in sales, while e-books decreased by 4 percent. A great choice of this was adult coloring books and children preferred paper books over Kindle or iPad. What does this suggest? I think it’s pretty clear. We don’t like everything in our lives to be digital. We like things that have texture and that we can hold in our hands. Digital can just get a little too sterile sometimes.

Hardly Networks You

When you learn something for yourself, you take responsibility for it. Similarly, when you spend money on something, you tend to use it more. A Facebook page or a Twitter account doesn’t matter. So it’s much easier to say the old “oh tomorrow, tomorrow”. Spending money on that New Year’s resolution exercise equipment for it to just sit there, gathering dust, doesn’t feel very good. But what happens when you actually use it and you start to see results. You might feel like a million bucks. Well, once you’ve spent the money on some business cards, I bet you’ll be fine with whatever you feel good about once you start using them and start meeting people. All the while getting you in the right frame of mind to get you off your back and get to those networking events or build up the courage to talk to that person who can make a difference.

What To Do With Them?

Your basic setup should be quality stock (stock = type of paper). 16 pt fine paper or 38 pt trifold paper works nicely. Avoid basic designs or images, cookies. Make sure you have the following business cards:

  • your name
  • Services provided
  • Phone number
  • SoundCloud, Spotify, Facebook, or YouTube
  • Email
  • Your website URL

Don’t overwhelm people with every single social media account you have. Find the ones you use the most and the ones that give the best examples you.

Be creative

Your card is to some extent a reflection of your art. So it should speak to you. Are you a simple and boring person? Then your business card should be simple and boring. Are you a simple yet innovative person? Then your business card should talk about it. Try things like colorful backgrounds, or follow modern art trends and try to incorporate it into your design. It doesn’t have to stop there either. Why are there no quotes or descriptions of your services? Don’t just focus on my favorite ‘guitar player’ or ‘pianist’. Line up on who you Friday. Just don’t overdo it.

After

Business cards are not the end. Once you have them, you won’t just start booking amazing shows and getting more work (you probably will). They are simply a way to place your information well enough to get your audience interested in what you have to offer. Then, it may lead them to your website or demo files. A good business card is just the first step, the rest is up to you…

I ask you this

How many of you musicians out there still use business cards? What are your thoughts on them as we move more and more towards digitalization. Do people really care about change? For my fellow musicians in the network, if there was a website that could help musicians design business cards and develop other cool stationery, would you use it?

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