Once You Start Thinking Of Apple As A Fashion Company The Apple Success Story

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The Apple Success Story

Apple has to be one of the greatest success stories of all time. The beginning of Apple began with Wozniak putting together a simple computer machine. In the summer of 1971 Wozniak 21 and Jobs 16 were introduced to each other by a mutual friend Bill Fernandez. Wozniak had shown Jobs his simple computer machine and it impressed Jobs that Jobs believed he could sell it for a profit. It was here that they would form a strong friendship because they not only shared a love for computers, but because they were both known as extroverts and for the first time developed a great understanding, admiration and respect for their abilities, personalities and had common sense. They would start the Apple project by selling some of their things: Wozniak’s HP scientific calculator and Jobs’ Volkswagen, they raised $1,300 and assembled their first prototypes in Jobs’ bedroom. When the project was too big for the bedroom, they moved the project into the Jobs family’s garage, it was on a large wooden workbench that served as their first production base. The computers were built by Wozniak and were first shown to the public at the Homebrew Computer club. It was founded on April 1, 1976 and retired on December 12, 1980 after selling a number of Apple machines.

So the question is how has Apple managed to maintain its huge success? Apple has maintained its great success through its ability to understand what the customer wants before the customer knows what they want; Apple creates impact through its constant creative innovation and unique design that is stylish, user-friendly and affordable. They have also managed to create a brand in the world of high technology as Chanel has in the world of fashion. People can easily identify the apple whether it is I-Pod, I-Phone, Mac Air or I-Pad. It has become a product that defines one’s identity as how one wants to be seen by society, someone who is very innovative, smart, stylish and away from the crowd. This is pure marketing genius.

This marketing genius of Apple has seen this company perform beyond the expectations of the business world. With so many companies struggling to break even in the current recession Apple is getting stronger day by day. Apple’s profits have increased over the last three years, check out these numbers:

8.2 billion profit in 2007, followed by 11.2 billion in 2008 and 17.2 billion in 2009 and finally 17.2 billion in 2009. That is more than 100% profit growth from 2007 to 2009 – Unbelievable!

With these profits and Apple’s constant innovation, what will they think of next? My bet is another updated product that we never thought we would want or need, but will end up on our wish list.

If you have a great idea, product or service but need a Wozniak and Jobs connection to make it a reality, you need to join http://www.cluehut.com where people are waiting to hear from you. where you can hear each other. make each other’s dreams come true.

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