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The Garden of Eden and the Four Keys For Dominating the Market Place
I have spent years trying to study the world’s monopolies and super rich men to find out the secrets of market dominance. Then one day, I heard Dr Myles Munroe preaching on Genesis 1:28 and I was amazed at the obvious ‘secrets’ to market dominance in that single verse. I was amazed when I finally realized that God actually gave Adam and Eve instructions to dominate the market until the end of the garden of Eden!.
In Genesis 1:28, we have the mysteries revealed clearly, when God said to the newly created Adam and Eve: “Be fruitful and multiply, fill the earth and subdue it, and multiply every living thing that is upon the face of the earth.” walk the earth to be in power”. A careful reading of Genesis 1:28 actually contains the means to achieve dominance and monopoly in any business enterprise.
After identifying the surprisingly simple steps, I checked the practices of every monopolist and market leader against them and learned that they are true in any industry or calling. Every successful entrepreneur who has achieved total dominance in their market has followed these four steps. These four Keys are very easy to understand in part. Get these four Keys and you’ll unlock the door to market dominance in any industry!
#1: KEY TO THINKING- God’s first commandment to Adam and Eve was that they were to BE FRUITFUL. This is the birth of market dominance. You must have an original idea. You have to create something new (fruit is the products that come out of dry land to the surface!). You can’t just be a copycat. You must have a clear vision and a new approach or application of a product, idea or concept. Microsoft. Apple.CNN. Walmart. Pastor Adeboye of RCCG. Kodak. AMAZON. GOOGLE. Ford, UPS etc were all innovators of new ideas or new approach to something already in place. Look at the leader of any industry. They were fertile in a way that the market cannot deny. They were originally FRUITS. They were productive in a modern way. Everything starts and ends with an original idea. ‘Fertility’ is the first key to market dominance. The question we should all spend time answering in prayer and fasting is this: What is my ‘fruitfulness’? What original idea did God give me? What new approach can I offer to a crowded market? This is the first key. Without this key, the King is good enough for an average life. There is no multiplication without ‘fruitfulness’
# 2 THE KEY TO CONFIRMATION- Then God told them to CONFIRM. Multiplication involves repetition and mass production of ideas. It creates a system that allows the idea to flow from one prototype to multiple copies. It involves thinking beyond local or immediate use. It involves thinking that is replicated in different offices, locations and mediums. Until you learn to multiply your ‘fruit’ or idea, you can never dominate the market place. This is the 2nd step to achieving market place dominance. A look at the champions in any industry will confirm this amazing fact. Pastor Adeboye found a way to PROVIDE the Gospel and plant the church by creating the Model Parish system that transformed the RCCG church from less than 100 parishes when he became the GO of over 30,000 congregations with over 12 million followers in less than 20 years. bear fruit’. Bill Gates took the market away from IBM by finding better ways to build operating systems. Ford took the automobile industry to the next level and rose to dominance by mass producing cars that everyone could afford. Google revolutionized the advertising industry with its pay-per-click search engine that made internet advertising accessible from any computer in the world. Amazon took over by universalizing the bookstore and making books available for purchase by anyone around the world at the same time. You cannot become a dominator or a monopoly until you find a way to mass produce ‘fruit’.
#3 THE KEY TO REPRODUCTION-God then commanded that after Adam and Eve became fruitful and figured out how to multiply, the next step is REPRODUCTION. Consolidation involves the distribution of bulk fruit to the end customer. To become a dominant force, you must try to control the distribution system. A multiple product is useless. Many great ideas never reach their potential because the promoters failed to master and control the source of the ‘fruit’, product or idea. This is necessary for a third party business person to dominate the market place. This key explains why an industry like Nollywood (Nigeria’s very impressive film industry) has yet to reach the global development of its potential aspirations. We mastered the ‘productivity’ department (we pioneered cheap video cameras and low-budget cinema. It was so innovative that even Hollywood and Bollywood sent people to study the phenomenon. I know because I met some of these amazing researchers.USA). We also got the ‘multiplying’ part. You can usually mass produce any quantity in Nigeria now with less than 30 days delivery time. However, we are non-starters in the field of REPLISHMENT. The distribution system in Nigeria is still largely limited to 3 or 4 major markets in 3 cities, run by a few who have no clue or who have chosen to ignore the realities of the new world and the imperative paradigm for content distribution. controlled worldwide including theatrical releases. , merchandising, pay-per-view, internet publishing, retail, rental. Walmart, without producing anything, became the world leader by solving the distribution problem in the retail industry. They invested heavily in mass retailers located in small towns and villages and then made manufacturers pay the ransom with their pricing strategy. General Motors and Ford are losing the battle to Honda and Toyota in the market because while the Japanese companies are busy finding more and more distribution markets in Africa, Asia, Europe, Australia and even in the United States of America with cheaper cars and faster turnarounds, american Companies are stuck in their provincial thinking, labor costs are rising compared to other countries, corporate self-sufficiency and debt continue to hamper their efforts to expand and replenish.
#4. THE KEY OF SUBJECTION- The last command God gave them to gain dominion was the subjugation of the earth. This includes a corporate strategy and partnerships that undercut competitors in the market, making your organization a must or force to be reckoned with in its industry. Even with anti-trust laws in the United States, Microsoft continues to systematically suppress startups in microcomputer software and block their source of reproduction or innovation. Bill Gates understood the power of subjugating competition. After dealing with fertility, reproduction, and the key to regeneration, Gates spent years cultivating the final key. For years Bill Gates insisted that only his operating system could be carried on computers that wanted it. Because of Microsoft’s multiplicity and saturation capabilities, other companies were forced out. In the same strategy, Walmart spent years on its filling skills before using the last key to market monopoly in undermining every other retailer in the retail business.
In fact, ‘the rich get richer and the poor get poorer’ is really a biblical saying! The first three keys are absolutely essential before you can apply the fourth key to market manipulation. Dominance becomes automatic when the market is bearish. Of course the fourth key is a long way off for most of us at this time but we can certainly start working on the first key. We all need that new thinking and that breakthrough innovation that will start us on the path to market dominance.
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