Overview Of Current Fashion Trends Including Color Texture And Silhouette Optimize A Fashion Website For Your Target Audience

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Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steady growth curve over the past four years. In 2013, apparel and accessories sales accounted for 17 percent of total retail e-commerce sales in the United States, and by 2016, it is expected to become a $73 billion market. Total revenue from the US e-tail sector is expected to reach $86 billion in 2018.

If you want to secure the lion’s share of the foothold in this fast-growing industry, you can’t ignore your online audience. No wonder, from industry giants to small luxury brands, all kinds of virtual fashion houses are trying to customize their stores for the new generation, social media-savvy customers, and basically look to the channels for inspiration. look different online.

optimum formula

Website optimization is all about increasing your visibility among your target audience. As far as fashion websites are concerned, the task becomes doubly difficult for marketers, as they need to have an eye on fashion and a deep knowledge of digital marketing trends to be able to market products that seem to change every six months. follow the changes.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of a fashion website optimization strategy. However, before delving deeper into the topic of fashion website optimization, it is important to consider the following aspects of this niche industry:

• The fashion industry is seasonal

• Creating real-life experience is key

• Trends change regularly here

• Fashion is on the horizon

Fashion SEO

As ironic as it may be, the famous quote of the 19th century writer and poet Oscar Wilde – Fashion is a kind of evil so unbearable that we have to change it every six months – is still true to this day, because Optimizing a fashion store can be a chore. a daunting task for SEO companies. It takes time for websites to rank organically on the search engine results page (SERP). Sometimes, it may take up to six months to appear in the SERP page. Reason: Fashion trends are extremely short-lived, and driven by seasonal needs, while SEO companies are expected to rank your site on the SERP page in less than three months. In order to be on the first page of the leading search engines – Google, Yahoo and Bing – this winter, when people will actually start searching for such words, companies must start at least three months in advance. do your SEO work.

Due to the unique nature of the industry, SEO fashion usually includes the following strategies for each clothing category:

• Be ahead of the industry in the in-depth analysis of trend data with their optimization activities monthly

• A lot of thinking goes into zeroing in on the right keywords, with the ability to predict the season’s top silhouettes, colors and product types.

• Keywords that are specific to the season such as ‘Fall-Winter fashion’, ‘Milan Fashion Week 2015’ and so on.

• Source of fashion color report provided by Panton, color standardization expert

Get Real Life Experience

Shopping online is different than buying things at a brick-and-mortar store. In a real store, we can see and feel fabrics for their color and texture, or try on clothes to check their fit. Fashion e-stores need to simulate these effects so that you can present your product as authentically as possible. Suggest combinations to create a personalized look. For example, if you are concerned with colors and shades, you can use the virtual testing facility, which is offered by some stores that specialize in eye wear. The included software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize with Social Media

Reaching customers on social sites such as Facebook, Twitter and Pinterest can lead to a huge increase in brand loyalty as well as sales. A host of fashion stars, including Burberry, Zara and Victoria’s Secret, have taken advantage of 400 million Facebook users and more than 22 million Twitter users to create buzz in the cyber world.

Below are some inspiring strategies that top social media marketing companies use to increase the visibility of fashion brands:

Tailor your message to different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a collection of luxury product and lifestyle photos, while its Pinterest albums cover topics such as ‘style icons,’ ‘Michael’s style tips’ and ‘history of American style’ ‘ contains. .

Provide an interactive experience: Burberry, the luxury couture brand, makes it a point to reveal its collection on Twitter and Instagram before hitting the runway.

Tell an inspirational story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ story, painting a luxurious image of its new collection.

Use eye-catching visuals: Zara, which boasts 9,000 followers on its social channels, places great importance on sharing rich images of its latest collections, especially on Pinterest.

Provide real-time customer service: Jeans and casual wear, Levi Strauss has truly mastered the art of providing real-time customer service.

“The best color in the whole world is the one that looks good on you!” This statement is especially true with fashion e-commerce site optimization. A perfect fashion sense is not to blindly follow trends, but to take cues from them, and adapt them to your own look and comfort to create a unique style. When you optimize a fashion e-commerce store, make sure you offer unique personalized fashion solutions. Remember, there are no one-size-fits-all outfits in this world!

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