Photos Of Dresses And Fashion For 60 Year Old Women RealFur Is Back: The Rise of Fur Through Social Media and Industry Trends

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RealFur Is Back: The Rise of Fur Through Social Media and Industry Trends

The fur industry is exploding. In the last ten years, global hair sales have increased by 70%. According to Business of Fashion, the fur market is worth more than $40 billion a year, employing more than a million furriers, retailers and farmers. With such crazy numbers, it’s hard to ignore the influence of hair in fashion.

A surprising group is gaining attention online: millennials. Although growing up during the dramatic red dye protests, hair became an accepted and celebrated fashion item. In the 2000s, it started to enter the repertoire of fashion designers again. Alexander McQueen, Dolce & Gabbana, and Michael Kors, among many others, introduced a new generation to fur.

Seeing the resurgence of hair on the catwalks of New York and Paris is fueling a new trend of hair appreciation. There are currently over 45,000 posts with the hashtag “RealFur” on Instagram. This same hashtag is also circulating hundreds of posts and selfies on Facebook and Twitter.

Instagram accounts like FURS.com, WeLoveFurs.com, and ladyfur are influencing the fashion scene, making fur more accessible to the younger crowd.

Popular hair enthusiast Louise Tsang, a self-described “fur and handbag addict,” has used her social media following to launch her new blog and share her love.

“Wearing real hair is a very personal thing,” Louise told DailyMail. “He expresses his feelings about a person’s style and his opinion on fashion.

The real dog also expresses an air of elegance, style, sexiness and femininity. When you actually wear a piece of real fur, the first thing you notice is that the experience is very sensual. “Just the thin brush of hair on your skin gives you a very sensual feeling.”

Despite a large following of mostly positive fans, Louise was not without some negative responses:

“Some time ago I posted a photo of a very cute poncho with rabbit fur on Instagram and one account holder made very negative comments about it.

I found it very annoying, that someone else was trying to force their opinions and beliefs on me. The way I see fur is something luxurious, precious and beautiful. It is a timeless piece that everyone takes good care of. “

Technology is adding another boost to fur trends. For the first time, it can be mixed with other materials like wool or silk. This makes the garment lighter which is more attractive to consumers in warmer climates who still want a luxurious look. Business of Fashion reports that there are 400 fur shops in the city of Dubai in the United Arab Emirates, which can reach 100° Fahrenheit in summer.

Mark Oaten, CEO of the International Fur Trade Federation says fur trends are growing because the industry has taken a step back to see the bigger picture:

“People in the fur industry realized, until we learn how to dye our product, until we learn how to make our products more flexible and lighter, we’re going to end up in a situation where you only sell fur coats every ten years . to anyone who needs to stay warm.”

Another popular Instagram account, Fur_Heart, supports fur fashion by posting selfies of followers.

According to the International Fur Federation, 60% of designers used fur in their autumn/winter shows. As social media mavens continue to show off their hair, the luxe fabric is seen as more attractive than runway models to urban 20-somethings.

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