Power Suits For Women Fashion Adjusts To A Changing World The History of Hugo Boss Watches

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The History of Hugo Boss Watches

Humble Beginnings

Many companies that started in the early 1920s faced hardship and bankruptcy before getting their business off the ground. Unfortunately, many remained broke and eventually quit. Hugo Boss was no exception, having started his clothing business in 1924 in Metzingen, Germany. Due to the economic situation, it went bankrupt in 1930.

Rise to power

Instead of giving up, he set up a new business and in 1931, joined the Nazi Party. Because of Hitler’s rule, Hugo’s business also flourished. He became the chief supplier of clothing for many military parties of that time. But after the defeat of Hitler and the Nazi regime, he was fined 80,000 marks. Although he died in 1948, his business survived and even thrived. In August 1997, it was revealed that the company had been producing uniforms for the Nazi army during World War II, using forced labor from France and Poland. After Hugo Boss hired a historian to research and document the company’s history, they pledged in 1999 to compensate former slave workers.

A New Era

After this period, Hugo’s descendants took over the business in the early 1960s. Instead of continuing the “old” style of clothing, they revamped their marketing and production strategies to target the younger generation with modern clothing and quality materials. So, they outsold the competition, and within ten years, beat all the competition. This success took them to the Atlantic in the late 1970s, where the success continued. Celebrities, such as Sylvester Stallone, sported new clothes, bringing in more business. Hugo Boss finally created the image of a powerful and successful professional to sell his clothes, which was important to avoid a dark past.

Modification and Revamping

Over the years, Hugo Boss has grown and updated its company to reflect society’s changing styles and trends. For example, after the “yuppie” era of the 1980s, consumers began to demand formal suits and other types of clothing. Styles began to reflect a social shift toward action and family values, and made Hugo Boss move right along with it. But it wasn’t until the late 1990s that they began selling licensed watches, ties, sunglasses and other accessories as they rebranded their company to become a “lifestyle” brand.

Watches

Hugo Boss watches are similar to other quality watches in that they are simple, elegant and a little bit edgy. These are suitable for any occasion, including being in the office, which matches their clothing line. While they do carry a line of women’s watches, they specialize in fashion for men, so the limited selection of watches for women may be a turn off for some.

Future

No one can really say what the future holds, but if the past says anything at all, it’s that Hugo Boss will be innovative and innovative for many years to come. While they have a dark past, they are no longer so and are now a respected company.

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