Production Cost For A Fashion Brand To Do A Photoshoot Addict Clothing (What Went Wrong?)

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Addict Clothing (What Went Wrong?)

Clothing Addict, a lil history for you below and some thoughts on the brand

We have carried Addict clothing since we opened in 06, it was our main brand at the time, new product, good price, great graphics and the upcoming lines were looking really strong.

Now you look at Addict and it seems like it’s a bit stuck in a season, it seems like it’s trying too hard to copy Carhartt, and it’s not doing a good job of it, Addict sees itself as big as MHI or Stussy.

They had the potential to be there a few years ago but they have been too quick to fix their prices, not paying attention to who their customers are now, only focusing on who they want their customers to be in a few years.

To begin with Addict was selling great denim for £50, now a pair of jeans is like £75, and prices go up to £125, for an addicting jean, you have to laugh. Basic jackets that were £75 are now £100, basic tees are £20 now £25 and the list goes on.

SheOne makes great work and his t/shirt label was great, drugs got him and ruined his work, Sheone on the tank for Christ’s sake, I have a SheOne print and have always been a fan of his stuff, but Addict get your back using his entire print on any conceivable garment.

Described as a “Leading Cultural Artist” by Refill Magazine, SheOne is a world-renowned artist who has been making paintings and graphics for twenty years, exhibiting in Los Angeles, New York, Tokyo, Sydney, Singapore, Berlin and Milan. This meant it was an oriental choice for Addict Clothing when they approached SheOne to design the camo for them. “My initial intention was to create a style of defense of the metropolis, a camouflage that positively fits the wearer in the heavy landscape of culture. The fabric should act as a protective layer and at the same time emit its silent graphic signal and return right to the current social climate. .” Another thing we can say is camo in two sentences.

They have shown a lack of imagination and vision, without a Jago camouflage, Sheone Sterling, does not stand up, looks bored, bored and tired.

From a retailer’s point of view I hate it when brands let the retailer build it and then start selling the product only on their website, direct to consumer, no customer service, except for James, he’s a friend of Addict, the man about town . , he has his own blog and used to call us regularly and follow up on re-orders, but this season, 1 Call.

For the next season, what we have, more SheOne camo and a very expensive line, what is interesting in the line is the luggage, absolutely fantastic, some of the best bags I have seen in years, I will definitely be holding a few. For next summer, Addict is going back to basics, which is good news, less ego tech fabrics at £250 a pop and back to basics, that’s the lesson Addict needs to take, go back to basics, and keep it simple . .

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