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Career Choices Using Photography and the Skills Needed to Succeed
There are many different jobs that involve photography, including:
-Portrait/studio/wedding – focusing on portraits of people and selling photos to families and individuals
-Sports – Action photos, from kid’s leagues to professional and Olympic levels
-Commercial/product photography – every ad has photos taken by someone. Jewelry, food, automotive, and fashion photography are a few examples.
-Art / landscape – Scenic or artistic images, often sold as works of art, postcards or tourist items.
– Architecture – pictures of buildings and other built things
– Judicial department – used in police/detective work. Crime scene and related photography.
-Journalism – real-life unedited photos for newspapers and magazines
-School/events – Photos of schools, sports teams, churches and other groups where high volume is typical.
-Stock photography – photos taken that other people will buy and use for advertising and other purposes
Other features include astrophotography and microphotography.
Frequently Asked Questions About Careers in Photography
1) What skills do I need to be successful as a photographer?
-Intelligence- the ability to understand your customers’ needs and communicate with them
-Technical – the ability to identify, configure and use cameras, lighting and accessories to create images
-Editing – the ability to process captured images and change them to meet customer needs
-Marketing – the ability to get your name out there and connect you and your business to your potential customer base
– Sales – the ability to earn money from your profession. It includes pricing, negotiation, meeting with customers, producing their final products
-Administration – Taking care of the day-to-day needs of a business or professional, including purchasing goods, paying bills, insurance coverage, taxes, permits, etc.
– Leadership – Building and or working in a business environment where you need to create visions, set goals and actions, and implement them to grow the business.
-Service – Contacting and growing the customer base, measuring customer satisfaction, solving customer problems.
You can see that only Technical and Editing skills fall into the traditional Photography/Computer skills. However, because photography involves a high level of interpersonal communication and the subjective needs of the client base, you need to develop and possess good people skills – listening, documenting, creative, tracking, etc.
2) What training do I need to be successful in photography?
You will need to learn or learn the technical aspects of photography – lighting, composition, camera science, image editing and production. Some people can learn this as they go. Others pursue a special degree or certificate from some school, or you can get a 4-year art/photography degree from a university. To be well prepared, you should consider a minor in business or marketing or a minor in your chosen area of specialization such as criminal justice, sports or journalism. This will give you an edge over any candidates who do not have this training.
3) What kind of experience is required?
To be effective, you need to demonstrate proficiency not only in the technical aspects of photography, but also in soft skills. I recommend building and growing a portfolio of your photos to demonstrate your technical and artistic development and skills. A proven track record in any service industry (food service, retail, etc.) will demonstrate that you can work with people and meet their needs. Using your photography skills in a variety of fields will also increase your skills and breadth of experience.
You can usually work as a “second shooter” or assistant to professionals in your city. Your ability to take on the dirty work and learn on the job will increase your chances of success in finding entry-level work.
4) What are the duties of a photographer?
They vary greatly depending on the field of work and the size of the business, but these are common duties:
– Prepare marketing plans to advertise and promote your products and services
– Communicate with clients on proposals to secure work
– Prepare for photo shoots – logistics/scheduling, coordinating equipment, props, models, permissions, etc.
– Conduct a photo session
– Edit and backup photos
– Post and/or upload photos for customer review
– Communicate with customers to develop images into their ideal products
– Make sales and collect money
– Manage business accounts – run the office
5) What is the outlook for this type of career?
There are good jobs in all these areas. The development of high quality digital cameras has given the average person the ability to create very good photos at a reasonable cost, but the professional photographer will have the training, skills, equipment and motivation to create better photos. Price pressure will continue to force professionals to be more cost effective.
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