Production Cost For A Fashion Brand To Do A Photoshoot How To Use Pinterest Marketing For A Small Business

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How To Use Pinterest Marketing For A Small Business

With disposable income falling sharply, many small businesses struggle to sell their products and services for the value they deserve to cover the cost of their talent and effort.

Also, we are witnessing a ‘visual revolution’. Time-starved consumers increasingly want more information in smaller chunks with images, videos and infographics, and they’re looking for it online.

The exciting new social media platform Pinterest brings together these ‘visual’ and ‘online shopping’ trends, and has proven to be very successful for creative businesses that know how to use it.

So how can a small business find leads, customers and targeted sales using Pinterest?

Using social media for business can be very time consuming, but with a targeted marketing strategy and a few tips and tools it is possible to get a good ‘return on investment’.

Pinterest allows you to create an account with visually appealing images collected on ‘pin boards’ – the online equivalent of a pin board. These boards are perfect for displaying your products in their best light, just like an online catalog.

It’s best to give your pinboard titles that describe what your ideal customers will be looking for. Fill in your ‘profile’ section with the benefits your customers will get from dealing with you, and add a good photo or clear logo, and of course a link to your website.

Businesses can show ‘behind the scenes’ videos, and use Pinterest boards to collect relevant details from around the web that will interest their audience. You can quickly become the ‘go to’ person for information about your industry.

As with other social media platforms, pure self-promotion is not in sight, but Pinterest is becoming very business friendly and it is completely acceptable to include your offerings in general industry information and content from other related (but non-competing) businesses. hit

Pins related to food, interior design and decor, arts and crafts, floristry, fashion, weddings, photography and jewelry are some of the most popular categories on Pinterest, and these businesses get more and more targeted traffic because their photos are retweeted. see their websites. and becomes ‘viral’.

Product and service businesses, and even non-profits, are making good use of Pinterest to get results.

One of the main advantages of using Pinterest for business marketing is that Pinterest users are consumers. Unlike other social media sites where users log in to be ‘social’ and – by and large – don’t like to be ‘sold’, studies have shown that 1 in 5 Pinterest users pin something to buy later. This is a massive conversion rate for a social media platform, surpassing both Facebook and Twitter!

Again, three very important trends are converging, now:-

• Consumers are increasingly searching online for the products and services they actually want to buy

• Creative High Street businesses are struggling for sales in the current economy

• Pinterest offers a vehicle to operate your business in the midst of the online ‘visual revolution’.

This means that if you decide to take the plunge and start marketing your business through social media, Pinterest can be a good choice to start with.

So, it might be time to get your creative business on Pinterest and find your customers online—where they’re looking for you.

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