Share It 0 0 Share Can Subscription Fashion Services Survive Auto Detailing Businesses – Surviving During a Recession Considered

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Auto Detailing Businesses – Surviving During a Recession Considered

Well, before I retired, I was in the franchising business, in the automotive service sector. One thing I noticed over the years was that the economy was either going well or going bad. That is, there was a period of expansion or a period of contraction, growth or recession. One thing I remember is that many of our franchisees complained when the economy was bad because it was difficult for them to pay. In fact, by simply adjusting your menu and the types of services you offer, it is very easy to switch to a low-cost volume business model and actually make more money during the recession. Okay, shall we talk?

Honestly, I realize that’s a very bold statement, but I can tell you from real life experience and observations that it’s absolutely true. Often the affluent crowd stops wanting to pay $150 for auto details, and the middle class finds other options, maybe even doing their own car at some point. One thing I can say that never goes out of style is the five dollar outdoor car wash. You might say this is crazy, washing a car for only five dollars. However, during a recession, there will be plenty of business at that price point. Better yet, it’s not too difficult to park 100 cars a day in office building parks.

Why am I talking about this now you ask? Well, our economic growth in 2012 was only 1.7%, and I predict that in 2013 we will go back into recession, and have a negative growth rate. This means there will be fewer people employed, and less money flowing into the economy. It also means that many of your competitors will go out of business, and who knows, you might too if you follow my advice here. Of course, it leaves more business for those who are not yet in the business because they were not too proud to try something new.

You don’t have to ruin your reputation or your auto detailing brand. You can easily call the new line of services you do; mobile car wash. The rest of the time you can have automatic updates at a higher price. So you now offer two types of services, although the auto detailing business will be much smaller than it was in good economic times.

I think what you will also learn is that there are hundreds and hundreds of mobile car wash customers in significant volume, that through those economies of scale you will find more people who are willing to see a detail than you already have. Yes, you may have to lower your total retail price as well, but you should be able to stay in business throughout the recession without a problem. Please consider all this and think about it.

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