Should Old Fashioned Phone Etiquette Still Apply To Social Media Content Creation – A Valuable Customer Service and Client Care Strategy

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Content Creation – A Valuable Customer Service and Client Care Strategy

Content Creation Role

Creating content It plays an important role in marketing and customer service because this is how the online business owner can communicate information that can inform and educate, and generally communicate with your market.

The Rules Changed, How?

However it is important to acknowledge that the rules have changed. Traditional communication methods are not as effective as they were five or ten years ago. Research shows that as information delivery methods have changed, businesses must adapt to remain relevant and effective.

Just five or seven years ago, content worked mostly through print, such as newspaper ads, trade magazines, radio, television, billboards and direct mail… and these methods worked. Broadcasting and media companies have played a major role in content creation, promotion and publishing. Nowadays, the ways of creating and distributing content have changed significantly due to the easy access to the Internet and the speed with which information can be received.

Instead of having to use third-party agencies, sellers can communicate directly with their buyers through their websites and through social media. While this increases the speed at which content is delivered and increases responsiveness, research shows again that some business owners do not understand how to take advantage of these opportunities and still rely solely on traditional methods.

This is not to be forgotten the rise of mobile technologysmart phones, tablets, etc. that make information accessible at your fingertips so that you don’t have to sit in front of a desktop computer or laptop to receive messages and news as well as research to find information. needed in a short time.

Small business owners and entrepreneurs need to understand how the rules have changed and what they need to do to create relevant content and be able to communicate with their market more effectively.

The Challenge

While the need for effective content is critical to your business, readers and listeners are so inundated with information delivered through audio, video, and the written word that it must be highly relevant and targeted to be effective. be It’s like David Meerman Scott said in his book, New Methods of Marketing and PR“The Web gives smart marketers a better way (to communicate with consumers): create compelling content that people really want to eat.”

Providing compelling content – ​​content delivered in a concise manner – and in different formats to meet the needs of different learning styles is a requirement that must be met. Today’s consumers are mostly savvy Internet users who actively search for content on the Internet to make informed purchasing decisions. That’s why business owners must understand their online customers.

To ensure that your content creation becomes a customer service and customer care strategy, you must identify the needs of your customers and clients so that these needs can be met through your content creation.

Your goal is to turn your readers or subscribers into valuable customers or clients who want to do business with you again and again.

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