Should Old Fashioned Phone Etiquette Still Apply To Social Media Social Media 101 for Entrepreneurs

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Social Media 101 for Entrepreneurs

There is no denying that social media outlets are valuable tools to use in your marketing activities. However, the key to success for business owners is to plan the time they spend on social media wisely.

You will need to consider the types of social media you will use, what can be communicated and how often to post. Avoiding social media activities avoids oversaturating the market.

Keeping content fresh can also be a challenge. Ask yourself: Is there a way to run a fundraising campaign for a worthy cause? Is your office ready to collect items for the food bank? You may have decided to set up recycling bins for things like batteries and light bulbs and beverage return containers for your customers to use as well. Or maybe your office can organize a competition. Maybe your workplace has some improvements or a new mural has been painted on the building. Maybe you can have a project with your contacts. You may be able to post an announcement for upcoming sales or discounts.

Social media offers a great opportunity for your business to celebrate the causes, fundraisers and community events that you are a part of. It’s a great way to support the people you interact with, as you can also celebrate their achievements and contributions to the world. And of course you can use it to invite networking opportunities to continue conversations with your contacts. Additionally, supporting community and charitable events tells your employees, suppliers and customers that you care about making a difference.

Often you will have an idea for a social media campaign or a topic you want to cover, but you don’t have time to follow through on it yet. Write this idea down so you can come back to it later. In this way, no opportunity is missed.

Before you rush with random posts, it is important to decide how you plan to create excitement about each event and what you expect as a result.

Here’s another tip: Have a few documents on your desktop that you and your staff created during brainstorming sessions with social media blobs. It will keep your social media effort well organized and easy to post at peak times of the day.

So what are the best times of the day to post? It really depends on who they are – their age, their interests, etc. For business, the best days to post on Facebook are Thursday and Friday between 11 AM and 1 PM (Pacific). 11 AM will bring more shares, while closer to 1 PM will get more likes and link clicks. For Twitter, posting between 11 AM and 1 PM—the lunch hour—is the best time. However, weekends show 30% more activity on Twitter. Due to the usual business activities during the week, the best days to post on LinkedIn are Tuesdays and Thursdays. The best times to schedule LinkedIn posts are between 5-6:30 AM and 3-5 PM (Pacific). If you use Google+, posts scheduled on Tuesdays and Wednesdays, between 7-9 AM, are most effective.

No matter what time you decide to work with, and no matter how many social media outlets you want to try, being on social media is rewarding. If you have many different portals and find the idea of ​​managing them in a time frame overwhelming, there are several options for you. Hire an employee (or pay your child) to do this task for you. Alternatively, set alarms on your cell phone to remind you on specific days. When you’re too busy, there are many online services that allow you to schedule posts for automatic publishing in advance.

How you use social media will vary depending on the medium (Instagram, etc.) and the type of product, service or campaign you’re currently working on, and the type of person you’re trying to reach. Consider how many hours your target audience is online, how old they are, what they do when they are online, how long they are online and when they are most interested or curious. Perhaps a customer survey can help you determine this.

By doing these recommended activities you will find that less time is spent on social media, and your activities are much more effective. For more business advice, check out Brummets book: Purple Snowflake Marketing, which provides great business advice for any service, product or book you write.

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