Social Media And How It Has Affected The Fashion Industry Lead Generation Techniques Come And Go, But Not Telemarketing

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Lead Generation Techniques Come And Go, But Not Telemarketing

Trends in business are similar to those seen in the world of fashion, it is a never-ending cycle; from the winter harvest, to the spring harvest, to the summer harvest, and to the fall harvest, it will eventually and somehow return to winter, the season where the first cycle began.

Relatively speaking, the same thing (though not “exactly”) happens in business, especially in the area of ​​b2b lead generation. First there was this door-to-door salesman, whose travels included igloos, the Sahara desert, and the Himalayan heights (of course, I’m exaggerating), then there was the old-fashioned manuscript, which is about to invent the phone book (the first sales listings). the telephone (which founded the telemarketing industry), to the age of the Internet – a new form of marketing and lead generation, and finally the complex, also successful field of social media.

However, the difference between the fashion cycle and the business cycle is that the latter is capable of some confusion and mixing, both of its new and old ways, which rarely happens in the former; At the same time, the revolutionary cycle of business does not need to operate continuously because it can adapt to different situations depending on the need for its implementation.

However, the illustration above not only shows the similarities and differences between the fashion and business cycle; What’s more, it’s the most important aspect of outbound telemarketing in the industry.

Trends definitely come and go, and vice versa; The cold calling sector may have been overlooked and overlooked in the past due to constant innovations in demand generation technologies, but that doesn’t completely take the limelight away from telemarketing. Just because the market is now flooded with the latest innovations doesn’t mean that businesses have to ignore the art of searching through phone making; definitely not in any way.

This misconception is surely going around the streets of the global market which has ultimately misled the public in terms of decision making. They said that social media platforms such as Facebook, Twitter, Tumblr, and LinkedIn will kill the telemarketing industry, yes! We all hear the same thing before, yet it seems that nothing has changed with this phenomenon yet; well, because these platforms haven’t really allowed the ‘cold calling’ industry to break the ice, but have actually enhanced it instead.

The fact will always remain that social media has undoubtedly paved the way for the most advanced tools dedicated to effective lead generation, that it has raised the bar for lead generation, and that it will forever be an essential part of everything. innovative businesses.

Overall, the fundamentals of marketing haven’t really changed at all. In fact, the basics are more important than ever. New tools in marketing are not always about “out” with the old, “in” with the new; they’re about incorporating new tools with old techniques, and it’s more like connecting the past and the present to create a better and bolder future.

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